Masha Hupalo

is a researcher and architect who writes and teaches in Los Angeles. Her current work focuses on the way policy and high-frequency data inform planning and design, the legal construct of territory and borders, and new forms of governance and ownership. 

Proto thinking on are.na
Geolocated Dreams: The Platformization of Home
      In this essay, I examine how passive dashboards of the 2010s evolved into mobile-first applications featuring dynamic filtering, virtual tours, and return-on-investment calculators. I focus on three platforms that represent this shift. Lofty is a marketplace platform that enables users to purchase and sell digital tokens representing fractional shares of real estate almost instantaneously. Restb.ai specializes in AI and computer vision for the real estate industry, allowing for the automation of property condition analysis through photos, generation of listing descriptions and search for properties with similar features. Finally, I analyze Zillow as an example of the mainstream normalization of proptech innovations. 
  • Type: Journal Articlce
  • Publication: Urban Matters Journal
  • Year: 2025 
  • more




Personal Finance
    Four short stories about buildings as properties deeply enmeshed within insurance systems, retirement and private credit funds. The talk took place in one of the oldest bank vaults under Downtown LA. 
  • Type: Public Lecture
  • Organizer: Place Settings - site-specific experimental lecture series
  • Year: 2025 
  • more


Calculative Logics: Housing and New Property Relationships
     Enriched with proprietary algorithms, data dashboards, and blockchain-powered transactions, real estate platforms determine geographies of urban investment. Within these geographies, a house becomes a logistics unit that gets subdivided, grouped, and traded. 
  • Type: Public Lecture
  • Location: MAK Center for Art and Architecture
  • Year: 2024 
  • more